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KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same.
People purchase KeepCups because they love the way they look and feel, and continue to use them because they form a positive habit.
For many of our customers, it has been the beginning of a journey to reduce the consequences of convenience behaviour.
For a while there, carrying a KeepCup was like being in a secret club; a nod to aspirational behaviour for the world. With this positive change established in the mainstream, we now have a greater responsibility to continue to change the sustainability conversation in word and deed.