30/11/2006
With national Anti Bullying Week 2006 (20 – 24 November) well underway, two north-west institutions, Britain’s best known schoolwear brand, Trutex and Bolton Wanderers Football Club have joined forces to demonstrate their commitment to raising awareness of the damage bullying can cause and the help that is available.
During the club's Barclays Premier League clash against Arsenal at the Reebok Stadium on Saturday 25th November, thirty ball boys / girls will be wearing t-shirts supplied by Trutex, featuring details of a website www.gethelpwithbullying.org.uk which offers help and advice for those affected by bullying.
Wanderers' boss, Sam Allardyce will show his support for the campaign by wearing a limited edition pin badge endorsing the Anti Bullying Alliance, the organisation which aims to reduce bullying and create safe environments in which children and young people can live, grow, play and learn.
Bolton Manager Sam Allardyce with the Anti Bullying Alliance lanyard
Trutex, in-conjunction with the Anti Bullying Alliance, has also produced a limited edition lanyard, which is being given out to school children around the country. This can be attached to bags, mobiles and pencil cases and can also be used as a key ring.
The Alliance also developed the website www.gethelpwithbullying.org.uk created specifically for children and young people and featured on both the lanyard and the t-shirts worn during the football match. Commenting on the partnership, Clare Rix, Trutex marketing director said:
"This is a fantastic opportunity for both Trutex and the Wanderers to demonstrate our commitment to supporting such an important campaign. We both have strong relationships with children, parents and schools, so it is our duty to make some attempt to address the issue of bullying, which hits the headlines so regularly, and the help that is available for all those who are affected by it."
Wanderers' manager, Sam Allardyce said:
"Anti-Bullying Week encourages us all to come together to focus on defeating bullying. We must support children and young people to have the confidence to speak out against bullies."
Wanderers have also teamed up with Bolton Council, Bolton PCT and Trutex to produce an anti bullying poster featuring the club’s first team stars and have distributed over 500 to every school in the Borough.
As the first official sponsor of Anti Bullying Week, Trutex and the Anti Bullying Alliance have already introduced a national poster campaign, where schools, the voluntary sector and others were invited to enter posters designed by children and young people into a competition to be this year’s Anti Bullying Week poster. The winners' posters have now been produced and are currently being displayed by all schools to promote Anti Bullying Week. Trutex has also funded a poll of children and young people, which focuses on the issue of standing by while bulling happens.
Your Basket